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IronPlanet Conducts First Absolute Real Estate Auction
Delaware Property Sells for $1.7 Million

PLEASANTON, Calif. — August 20, 2008 — IronPlanet® (www.ironplanet.com), the
world’s leading online auction company for used construction and agricultural equipment,
today announced that IronPlanet Real Estate LLC completed its first successful commercial property sale — a $1.7 million unreserved auction held on July 18. 

“The building and land were in excellent shape and sold for a fair price, but without
IronPlanet, it wouldn’t have done half as well as it did,” said Ronald Bridge, owner of the
property. “When IronPlanet auctioned equipment for me in the past, they did an excellent
job of reaching the right buyers to get the best sale price possible, and it was no different
when I sold my property.”

Located in a prime commercial and industrial area of Delmar, Del., the auctioned property
included more than 5 acres of land and a 15,990-square-foot building with office space,
three overhead cranes, several equipment bays and a paint booth. The property also
featured a large paved parking area.

“We are extremely satisfied with this sale, and we’re very proud to have been able to
generate this level of price performance for Mr. Bridge,” said Jeff Jeter, IronPlanet’s senior
vice president of international and new business. “We’re confident that IronPlanet is well
positioned to succeed in the real estate market as a result of the strength of our business
model and the access we have to a very broad buyer base. As we move forward into this
new arena, we will deliver the same compelling value to our real estate customers as we
have for our construction and agricultural customers.”

IronPlanet Real Estate has partnered with Higgenbotham Auctioneers, which brings more
than 45 years of experience in successful real estate auction marketing, with extensive
experience in marketing industrial, commercial and agricultural properties.

IronPlanet is the world’s leading online auction company for used construction and
agricultural equipment. Our sellers achieve more profitable sales through low transaction
costs and better price realizations through a global audience of buyers. Our guaranteed
inspection reports and exclusive IronClad Assurance enable buyers to bid with a high
degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and
Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.